Beyonce Booty!

Perfume, clothing lines, make up, fitness DVDs, children’s books, nightclubs, the list is endless, and growing rapidly. It is a lucrative market out there for the stars who want to sell a little bit more of themselves for a whole lot of extra money (that they probably don’t need so much anyway). SJP is on her 10th perfume, Kate Moss is on her 10th season with her line for Topshop, I’ve lost count of the number of fitness DVDs Davina McCall has released. And Katie Price has got the chav market completely sewn up. Those money making celebrities don’t seem to understand the old adage that less is more. And why should they? Clearly if you’re the modest type, you’re not going to live in Celebville anyway, are you.

Latest in a long line of those with fingers in lots of pies is Beyonce, and House of Dereon.For the more linguistically developed, it might seem as if it is a little reference to her famously bootylicious derrière, but no such devices are at work. Dereon is actually the maiden name of Beyonce’s grandmother. Brand Beyonce must be one of the most lucrative of the clothing lines, with everyone wanting the chance to be a little bit bouncy. Some of the prints are good, and the clothes definitely have a Beyonce feel to them, quite loud and bling-y, especially the shoes. Worth checking out if you and your booty want to hang out somewhere and be seen. A lot.

I do wish though, that some celebrities really would understand that maybe, just maybe, we don’t want to smell like them, eat like them, read their ghost written novels as well as have to see them on reality TV shows. It seems to be the lifeblood of a lot of them. Maybe, if imitation is the sincerest form of flattery, by selling their brand, it’s encouraging a form of  flattery, because you are buying into them. Weird, or what?