French t-shirt design company Zoe Tees was founded in 2004 in Paris by creative director Laure Pariente as a sartorial reaction to the t-shirts she saw around her. She wanted to create flattering basics, with elegant lines and a quality feel to the garments.

The range is now sold globally, and is fast becomming a cult label with online shops including Net-a-Porter, mywardrobe.com and ASOS.

I rather like this ‘Love’ t-shirt. With a huge print, and an unfinished neckline, a lovely drapey feel, and a really comfortable look, it’s sure to be a sell out.

ZoeTees has a feel to it that is a bit like Wildfox Couture but more understated. Hugely popular nonetheless and well worth keeping an eye out for them in the sales. Oh yes, I forgot to mention, there is a little bit of a downside. They don’t come cheap, with the little number opposite retailing for £92. Far too much, in my opinion, for a t-shirt, but the prices do go right down in the sales, so you can snap them up a lot cheaper if you shop around. ASOS have some brilliant bargains, but it’s so easy to get distracted by all the other stuff on there, you start to lose track of time. Anyway, there you have it. ZoeTees….great in sales!