Parents are up in arms this week that bargain store Primark have been selling, amongst other unsavoury items, padded bras for 7 year olds, and t-shirts bearing the slogan “Future Wag”. Now whilst dressing up for little girls has been around for a lot longer than Primark, this new venture has earned it a slap on the wrist from Mumsnet, the parenting police, and all offending articles have been removed forthwith. No more strutting around as if you’re married to a footballer please girls. Far better to dress up as a Disney princess, a mermaid or a fairy. Would the t-shirts have been any less offensive if they had advertised other aspirations, I wonder. “Future Sales Assistant” might not sound all that inspiring to most parents, but surely “Future High Court Judge” is a little too ambitious too young, isn’t it? And doesn’t every parent want their daughter to grow up, live in a big mansion with no money worries and be able to go shopping a lot? Financial security is not to be sniffed at, even if it does come with a perma tan.
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